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Tomb Raider: Legend for Xbox
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Taylor Herring Brand Communications has been appointed by one of the world's leading interactive entertainment companies, Eidos Interactive, to manage the communications strategy and implementation for the forthcoming blockbuster video game 'Tomb Raider: LegendTM', following a four-way competitive pitch.
With activity due to commence immediately, Taylor Herring Brand Communications will build hype and anticipation around the launch of the new game as well as awareness for the Lara Croft TM brand during its 10th anniversary year.
Launched in 1996, Tomb RaiderTM is one of the best selling videogame franchises of all time with over 30 million copies sold. Lara CroftTM has transcended games, entertainment and technology in a way no other character has, including action figures, comic books, adventure novels, and two major motion pictures starring Angelina Jolie as Lara. 'Tomb Raider: LegendTM' will be the seventh game of the franchise series and sees Lara CroftTM return to her tomb raiding roots in a brand new 3rd person adventure.
This adds to what has already been a thriving first year for Taylor Herring Brand Communications. Launched at the beginning of 2005 as an off-shoot of successful media, music and entertainment PR firm Taylor Herring Public Relations, the company has already represented a number of high-profile brands and events including the MasterCard FIFPro World XI Player Awards, Who Wants To Be A Millionaire? Live, Leaders In London and the Mr Men & Little Miss.
Justin Crosby, Director of Taylor Herring Brand Communications says: "We are delighted to be working with Eidos on such a prolific brand as Tomb Raider. We have lots of exciting activity planned and we're looking forward to building a long-standing relationship with Eidos".
Chris Glover, Head of Communications at Eidos said: "Tomb Raider: LegendTM is a unique property and we needed to make sure that we have a targeted communications programme to reflect this. 2006 will be the year where consumers are invited into the world of Lara Croft like never before, and we are working closely with Taylor Herring on some fantastic activity."
Description:
Gaming's most famous heroine makes her triumphant return in Lara Croft Tomb Raider: Legend!
Lara Croft travels the globe in search of an ancient English artifact and is pitted against rival forces led by a nemesis from her past...long thought dead.
Key Features:
Lara comes to life - the dual-pistol, wielding adventurer's polygon count and animation set has been increased significantly, presenting Lara in the finest fidelity to date
Return to the Tombs: Lara's new quest brings her to lost ancient realms that guard Secrets of the Past
Fluid movement: the revamped control system provides intuitive and fluid character movement
Dynamic animation system puts focus on continuous motion, giving Lara the ability to seamlessly handle any obstacle and interact dynamically with any surface
Move and shoot. Lara uses her physical prowess to combine gunplay with unique signature moves
Variety of player choice - intelligently use the environment, technical gear and weapons to overcome challenging situations.
Physics, Water and Fire systems bring the perilous environments of Lara's world alive, and challenge the player to improvise solutions to obstacles
* Visit a vast array of cinematic & exotic locations including ancient tombs, dangerous jungles, snowy mountain ruins and numerous unexpected surprises in between!
 Tomb Raider: Legend Xbox Items
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Taylor Herring Brand Communications has been appointed by one of the world's leading interactive en...
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Tomb Raider: Legend
- Published by: Not Set
- Developed by: Not Set
- Genre: Not Set
Release Date:
- North America (US): Not Set
- Europe: Not Set
- Japan: Not Set
- Australia: Not Set
* Author:
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